Hump Day Buzz of the Week
Agility is popularly associated with speed, but being an agile marketer doesn’t mean being the fastest. Truly agile teams are, above all, focused and disciplined in their work execution. They are the first to learn, iterate and improve.
In her latest article, Andrea Fryrear, co-founder of AgileSherpas, outlines highlights from her new book, “Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization.” Dive in to learn more about:
- Why being focused beats being fast
- How to stop starting and start finishing
- How to inspect, adapt, iterate
- Why speed is optional, disciplined agility is not
Browser privacy changes are one way the big companies are addressing the public’s demands to take use of their personal data more seriously. This shift has resulted in changes that affect everyone using the Internet—companies and users alike.
What does this mean for digital marketers? Tracking implementation, personalization and retargeting strategies must be modernized. Marketers also need to place themselves in the shoes of the people their communications target. Jesse Nobbe at Tegrita breaks this down in further detail here.
Content Marketing Institute and MarketingProfs just released their B2B Content Marketing Benchmarks, Budgets, and Trends report. Zontee Hou, a senior strategist at Convince & Convert, highlights these seven key takeaways, which are important to consider as you plan for 2021, and even 2022:
- Everyone is adapting to this major upheaval.
- There will likely be a lasting ripple effect as B2B marketers adapt.
- Are B2B marketers missing the opportunity to target changing motivations?
- Youtility is essential, now more than ever.
- Paid is here to stay.
- Outsourcing and partnerships are vital for content marketers.
- Mastering atomization is going to be key.
It can be up to five times more expensive to acquire a new customer than to retain one. Building a customer marketing strategy is vital to fueling long-term relationships for retention growth.
To kickstart your efforts, Izabelle Hundrev, content writer at Directive, shares some effective tactics for marketers:
- Create personalized onboarding materials
- Feature customers in case studies and testimonials
- Launch a referral program
- Create a customer-focused webinar
- Use third-party review platforms
Explore the benefits of this customer marketing approach and dive deeper into these effective tactics.
Companies are required by law to make their email messages accessible to people with visual and other disabilities. However, rather than seeing this as purely a compliance issue, smart brands view it as an opportunity to expand the reach and impact of their email marketing programs. It is our responsibility as marketers to be inclusive of all consumers.
Watch this webinar to learn more about accessibility, its benefits and how to implement it correctly. The conversation also covers the penalties for violating these laws, what’s required by Americans with Disabilities Act (ADA) and The Convention of the Rights of Persons with Disabilities (CRPD), how marketers can adapt their email designs and more.