Hump Day Buzz of the Week
Report: The State of MarTech During a Pandemic
The latest Demand Spring report, “The State of MarTech During a Pandemic,” analyzes how COVID-19 has affected the marketing technology industry. The report provides a snapshot of the current landscape and insights based on a survey of marketers.
Here’s some of the data collected:
- 67% of organizations have been impacted negatively by the pandemic.
- The bulk of respondents either experienced a 0 to 20% increase or decrease, or no change at all, to their marketing technology budget.
- 24% of organizations paused or cancelled MarTech tools that weren’t essential, and 26% of organizations paused or cancelled tools because of a decrease in revenue.
- 49% of respondents have kept their MarTech stack the same.
Take a closer look at the full report for more findings showing the pandemic’s impact on the marketing technology industry.
5 New Technologies for Your MarTech Stack
There are always new technologies, platforms and solutions in the world of marketing automation. To keep you current, John Rampton, founder of DUE, breaks down the five latest technologies to consider adding to your MarTech stack:
- Voice search
- Visual search
- No-code platforms and integrations
- Advanced automation
- Digital convenience
Rampton believes in a balanced approach to the MarTech stack. He suggests keeping an eye out for new technology that aligns with your marketing objectives. Read more now!
Salesforce has introduced Revenue Cloud, which gives businesses the agility to make the buying process faster and easier, accelerate new revenue streams, and improve revenue efficiency. It is part of the Salesforce Customer 360 Platform, allowing users to connect their sales, partners, finance teams and operations to a single source of truth.
To learn more about Salesforce’s new Revenue Cloud software, read the full article.
While the pandemic has totally shifted how we do our jobs as marketers, the pressure to find solutions to stay on track to meet our marketing goals hasn’t lifted in the slightest. Garrett Ilg, president of Oracle Japan and Asia Pacific, shares the “five aces” he learned from customer Jojo Concepcion, CEO of Concepcion Industrial Corporation (CIC), in their discussion about the intersection of customer experience software and the need for businesses to make decisions more nimbly.
The five aces include adaptability, accountability, authenticity, action and alignment.
Dive into their conversation to get an understanding of the fresh ideas they share—and can be brought to life—using MarTech and the five aces.
As planning for 2021 continues, marketers have an opportunity to re-spark businesses and accelerate their progress in the right direction. Tom Zawacki at Data Axle shares the three mission-critical concepts to carry into your annual planning this fall. They include:
- The B2B-B2C divide has vanished. Connect the dots with data.
- Embrace the merging worlds in predictive marketing.
- Treat mobile as the foundational platform it is.
He dives deep into these three concepts and gives a practical outlook on how marketers need to shift their focus and strategy to become more personable, predictive and responsive.
Read on to learn more.