Hump Day Buzz of the Week

How to Calculate the ROI of Your SEO Campaigns

Marketers want to get the most out of their SEO spending. Even the smallest amount of optimization can generate significant return, and knowing the value of your SEO efforts is important.

Are you asking yourself:

What is an SEO campaign?
How does an SEO campaign work, and how much should you pay?
How do you define and measure ROI?

Jackson Digital’s Ryan Jackson answers these questions and provides insights to help you properly monitor and track your efforts. Read on to learn more.

Best Agile Project Management Tools

Without the right software, managing an effective agile team is close to impossible, according to Neill Patel. Patel shares the five best agile project management tools and how to choose which one is right for your business. His list consists of:

Choosing the right tool for your business depends on several factors. When making your decision, consider your agile framework preferences, collaboration features, team size, project type, reporting and usability. Dive deeper into Neil’s list and the important considerations when choosing an agile project management tool that fits your needs.

It's Time for Chief Market Officers to Play Offense

Prominent companies have been eliminating the chief marketing officer (CMO) role, and that puts CMOs in a defensive position. If the true value of a CMO is not understood by the company, it could feel like an uphill battle for anyone in that role. It's time for CMOs to play offense instead.

To really succeed as a CMO and show your worth as a vital asset to your organization, 6Sense Chief Market Officer Latane Conant shares some important game plays:

Rethink the “ing” in marketing
Develop strategy
Glean customer insights
Design your category
Master company culture

These key actions can enable CMOs to better understand their markets, which, in-turn, will result in measurable success and highlight true leadership qualities. Find out more.

Here’s How Email Marketers Can Stay Sane Amid This Holiday Season’s Uncertainty

Even in ordinary times, holiday email marketing is stressful and confusing. Now that most of our meetings are virtual and collaboration is limited, marketers will need extra help keeping their heads on straight.

Ryan Phelan at Origin Email shares tips to keep focused. He suggests watching the evening news (really!), trying something new and taking time for yourself every day. For more details, take a look at the full article.

How to Foster Well-Being While Working Remotely [Infographic]

Adapting to working from home has been tough for many people. It’s had negative effects on mental and even physical health. This infographic explores key ways to foster physical and mental well-being that can be applied to remote workers across industries. Making your health and wellness a priority is the first step to making your work-from-home life easier. Take a look at the infographic to learn more.

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