Hump Day Buzz of the Week
Since working from home is the new reality for most of us, it’s no surprise we’re adjusting our physical and virtual workspaces. The question marketers must now start asking themselves is, “Should my technology stack also change with the shift to a remote workforce?”
Lisa Heay, marketing planning manager at Heinz Marketing, points out, “For many companies, the pandemic has offered companies an opportunity to clean house and lean up.” That includes taking a closer look at our marketing stacks. Here’s how to get started:
- Do an audit
- Talk to people
- Rinse and repeat
Dive deeper into these steps and read the full article now.
Demand Gen Report recently hosted its second B2B Sales & Marketing Exchange. Tegrita Chief Operating Officer Brandi Starr joined the evening keynote panel, The Revenue Team of the Future: Leaders Provide an Inside Look into Their Priorities & Initiatives.
Starr and panelist Rashmi Vittal, CMO of Conversica, explored their shared priorities and insights into the new mindsets behind executives’ strategies for the future of revenue teams.
If you didn’t have the opportunity to watch the entire panel discussion, now’s your chance to take a closer look at the highlights.
Since the beginning of 2020, as we have adapted to remote and digital workspaces, we’ve also had to pivot to virtual events. Here are some of the pros and cons:
- More focus on the experience and less on the noise
- Accessible from anywhere
- Automation makes tracking performance easier
- Reliance on event technology
- Lack of networking opportunities
- Virtual booths are lackluster
The future of virtual events is still very unclear, and it’s too soon to tell if this is the new norm. The key is to keep the momentum going and adapt to the ever-changing marketing landscape and global regulations.
As a marketer, it's important to look at key performance indicators (KPIs) to show how you're doing. When it comes to SEO, these are the KPIs you should use to measure success.
- Organic traffic
- MRR-based metric
- Cost per click (CPC)
- Clickthrough rate (CTR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Rebecca Riserbato at HubSpot gets more in-depth with each KPI definition, metrics (where applicable) and why you should be tracking these KPIs.
The very popular content experience platform, Uberflip, has launched two new certification opportunities. They include:
- Content Experience Certification
- Platform Strategy Certification
They’re designed to help marketers with their marketing strategies and design personalized digital experiences. Interested in learning more about these certifications? Read on.